Background Research:
Literal translation Betty La Fea= Betty The Ugly. Spanish to English translation Betty La Fea=Ugly Betty.
From Wilkepedia:
"Yo soy Betty, la fea (I'm Betty, the ugly one),[1] also known as simply Betty la fea (Ugly Betty), was a popular telenovela (soap opera) filmed in Colombia, written by Fernando Gaitán and produced between 1999 through 2001 by the Colombian network RCN. More than a dozen versions of this telenovela have been made in other countries. In the U.S., both the comedy-drama hit Ugly Betty and Televisa program La Fea Más Bella are based on the Colombian soap opera.
Betty La Fea is being reaired weeknights in the United States since Monday, January 12, 2009 on TeleFutura at 10pm Eastern / 9pm Central. Monday night’s much awaited return of the original version of Yo Soy Betty, La Fea on TeleFutura delivered impressive ratings for the network, attracting over one million Total Viewers, more than half a million of the viewers were Adults 18-49. In addition, the premiere episode doubled and in some cases nearly tripled its prior audience among all key demographics.
Since June 8th, 2009, Yo Soy Betty, La Fea started re-runs in México through Canal de Las Estrellas weekdays at 1:30pm due the impressive success of its re-run in the United States."
Yo soy Betty, la fea. (2009, September 22). In Wikipedia, The Free Encyclopedia. Retrieved 05:42, September 22, 2009, from http://en.wikipedia.org/w/index.php?title=Yo_soy_Betty,_la_fea&oldid=315449176
and...
Ugly Betty is an American comedy-drama television series created by Silvio Horta, which premiered on The American Broadcasting Company on September 28, 2006. The series revolves around Betty Suarez, unglamorous and good-natured girl, and her incongruous job at the ultra-chic New York City fashion magazine Mode. The series is an adaptation of the Colombian telenovela Betty la fea,[1] written by Fernando Gaitán. The series is produced by Silent H, Ventanarosa and Reveille respectively partnered with ABC Studios, and is primarily filmed in Los Angeles, California, but together with the pilot episode and the third and fourth season the series is filmed in New York. The executive producers are Salma Hayek, Silvio Horta, Ben Silverman, Jose Tamez and Joel Fields.
Ugly Betty has been renewed by ABC for a fourth season,[2] and will air on Friday nights starting October 9, 2009, at 9:00pm Eastern/8:00pm Central. This development has caused fans and critics to worry that ABC wishes to end the show, since that time slot is perceived as the Friday night death slot.[3][4][5][6] On July 24, 2009, TV Guide Network announced that it has acquired the exclusive cable right to the show and will air the fourth season episodes 14 days after its ABC run with an option to strip the show daily, with plans to air it weekly starting in the fall of 2010.[7]
Merchandising
On April 15, 2008, Hyperion Books, a Disney owned publisher, released a companion book to the series, aptly titled Ugly Betty: The Book, a 175-page softcover about the show in general, which covers the first season and portions of the second, complete with interviews from the cast and crew, tips and quotes from the characters, and mock ads for Fabia Cosmetics and Atlantic Attire. Around the same time, Random House's children's books division will publish a "magazine"-inspired book tied into the series, complete with photos and mock ads as if they were published by Betty herself, targeted for younger readers.[67]
In addition, a 2008 calendar for Ugly Betty was released using stills from the first season, while a series of greeting cards was issued in January 2008. These photos were edited to enhance her facial features. A 2009 calendar is scheduled to be issued in August 2008.[68]
Even the main character has been immortalized into a doll, as Angelic Dreamz, Inc's Madame Alexander collection introduced two different versions of Betty Suarez that were featured on their website in February 2008.[69]
In July 2009, Coca-Cola UK unveiled a special limited edition Diet Coke bottle created by Patricia Field called "The Betty" for sale in the United Kingdom as a exclusive for customers at Selfridges.[70]
Ugly Betty. (2009, September 29). In Wikipedia, The Free Encyclopedia. Retrieved 21:54, September 29, 2009, from http://en.wikipedia.org/w/index.php?title=Ugly_Betty&oldid=316969299